The JETTE Branded Kitchen Concept will be presented at the LivingKitchen in Cologne for the first time. Personally introduced by the designer Jette Joop on Tuesday, January 18, 2011 at the RWK® trade fair stand in hall 5.2, stand A024. Marketing of the kitchens manufactured by RWK® with the renowned demand for high quality standards is performed under the JETTE label. Hence, the premium kitchen segment is enriched by a true lifestyle brand.
The Kitchen as the Jewel of the House
For Jette Joop living in style is an integral element of her life. By means of joint constructive cooperation the kitchen designed by her was created, leaving scope for development of own ideas due to the manifold stylistic elements. The distinctive architecture combines easiness with ergonomics and design. The modern technology and the excellently processed materials symbolize a high degree of the stable value “Made in Germany”. The perfectly harmonized color design by Jette Joop highlights the design elements.
The JETTE kitchen will be the jewel of the home.
During the LivingKitchen in Cologne from January 17 to 23, RWK® will present this unique kitchen in hall 5.2 at stand A 024 for the first time. People are taking the center stage of the JETTE kitchen, successful partnership is the focal point of the presentation at the fair.
The JETTE kitchen constitutes the main element of the corporate strategy of the RWK®-Agenda 2015. Herewith, a differentiated designation of the various distributive channels and markets is made possible according to requirement profile. For the selectively determined specialized trade partner this signifies a considerable competitive advantage due to exclusively and clearly defined brand policy on the basis of a well-established lifestyle brand. The new JETTE kitchen will be positioned in the entry level – premium segment.
During the days the fair is open to the public, the LivingKitchen offers the possibility for all brand-conscious kitchen customers to be inspired by this lifestyle-oriented kitchen concept.
Jette Joop: ” Living in style is an integral element of my life”.
Premiere of the JETTE Branded Kitchen Concept at the LivingKitchen from January 17 to 23, 2011 in Cologne.
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